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Why Your Fitness Business Can Benefit from Trend Insights

It behooves fitness business owners to distinguish between those trends that are opinion-driven and those that are data-based—and then act appropriately within their market.Trends are one of the...

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5 Tips Studio Owners Should Follow to Be More Profitable

Health club and studio owners can increase their profitability by following these five tips regardless of where they are in their ownership journey. Running a business is not easy. You may see a...

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5 Best Practices to Start Database Marketing for Studios

A studio's collection of client and prospect data is one of its most valuable assets, and knowing these five best practices can lead to smarter marketing and better recruitment and retention. Database...

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How to Expand Your Fitness Business Through Brand Management and Careful...

To effectively expand their fitness brand, business owners must carefully define their concept, legally protect their assets and ensure growth through direct corporate ownership and investment. As the...

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How Franchising and Licensing Can Be Avenues to Expand Your Fitness Business

Health club owners often look at licensing or franchising as options for expansion. This article offers insights on how they differ. As the boutique fitness market continues to rapidly grow,...

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6 Tax-Planning Tips That Make Life Easier for Health Club Owners

As we get closer to yet another year’s end, there are many steps health club owners can take to potentially reduce their tax liabilities and avoid any issues with the IRS. Health club owners are...

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Five Offerings That Can Increase Your Fitness Business's Revenue

More and more of today’s exercisers are looking for increasingly personalized fitness experiences. This trend offers fitness business owners the opportunity to grow revenue through creative ancillary...

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Elevate Your Health Club’s Business by Elevating Your Customers' Experience

Great brands create a unique atmosphere and memorable customer experience before pushing product. Health clubs must adopt this approach for long-term success. Every single day you will find me...

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How to Successfully Manage Taxes as a Freelance Fitness Trainer

Are you (or the people you work with) an independent contractor or an employee? What's the difference between the two, specifically when it comes to taxes? This article answers those questions and...

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Two Tips to Help Sales Staff Sell with Long-Term Retention in Mind

Retaining members remains a threat to any health club operator, especially with the ever-growing popularity of both large franchises and boutique concepts. Consider these easily applicable strategies...

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