Why Your Fitness Business Can Benefit from Trend Insights
It behooves fitness business owners to distinguish between those trends that are opinion-driven and those that are data-based—and then act appropriately within their market.Trends are one of the...
View Article5 Tips Studio Owners Should Follow to Be More Profitable
Health club and studio owners can increase their profitability by following these five tips regardless of where they are in their ownership journey. Running a business is not easy. You may see a...
View Article5 Best Practices to Start Database Marketing for Studios
A studio's collection of client and prospect data is one of its most valuable assets, and knowing these five best practices can lead to smarter marketing and better recruitment and retention. Database...
View ArticleHow to Expand Your Fitness Business Through Brand Management and Careful...
To effectively expand their fitness brand, business owners must carefully define their concept, legally protect their assets and ensure growth through direct corporate ownership and investment. As the...
View ArticleHow Franchising and Licensing Can Be Avenues to Expand Your Fitness Business
Health club owners often look at licensing or franchising as options for expansion. This article offers insights on how they differ. As the boutique fitness market continues to rapidly grow,...
View Article6 Tax-Planning Tips That Make Life Easier for Health Club Owners
As we get closer to yet another year’s end, there are many steps health club owners can take to potentially reduce their tax liabilities and avoid any issues with the IRS. Health club owners are...
View ArticleFive Offerings That Can Increase Your Fitness Business's Revenue
More and more of today’s exercisers are looking for increasingly personalized fitness experiences. This trend offers fitness business owners the opportunity to grow revenue through creative ancillary...
View ArticleElevate Your Health Club’s Business by Elevating Your Customers' Experience
Great brands create a unique atmosphere and memorable customer experience before pushing product. Health clubs must adopt this approach for long-term success. Every single day you will find me...
View ArticleHow to Successfully Manage Taxes as a Freelance Fitness Trainer
Are you (or the people you work with) an independent contractor or an employee? What's the difference between the two, specifically when it comes to taxes? This article answers those questions and...
View ArticleTwo Tips to Help Sales Staff Sell with Long-Term Retention in Mind
Retaining members remains a threat to any health club operator, especially with the ever-growing popularity of both large franchises and boutique concepts. Consider these easily applicable strategies...
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